Mumbai – Vasmol, one of India’s most trusted hair colour brands with a legacy spanning over 60 years, has launched a new TVC for its recently introduced Vasmol Henna Crème Hair Colour, featuring brand ambassador VidyaBalan.   The ad captures the essence of rooted beauty through a contemporary, relatable storyline. It highlights the natural benefits of henna in a convenient crème format, offering a thoughtful blend of heritage and innovation.

The storyline of the film opens in a relatable outdoor setting, where four friends discuss their hair colour dilemmas, unsure whether to choose henna, crème, or a budget friendly option. Enter VidyaBalan, who intervenes with a warm, confident recommendation: why compromise when you can have it all in one? She introduces Vasmol Henna Crème Hair Colour as a product that combines the colouring benefits of henna, the ease of a modern crème format, and a safe, no-ammonia formulation.

The campaign’s messaging captures the spirit of empowering every woman to say, “Surakshitrahe mere baal,” with long-lasting confidence.

Sharing his insights on this DVC, Dheeraj Arora, MD & CEO HRIPL, stated, "This campaign is a key milestone in our brand-building journey for Vasmol. It reflects our broader strategic intent of strengthening regional resonance while reinforcing national relevance. As we continue to scale Vasmol’s presence across key markets, storytelling remains at the heart of how we connect with our consumers. Collaborating with VidyaBalan not only elevates the brand narrative but also reinforces our long-term commitment to investing in meaningful, insight-led communication."

Speaking about the TVC and her association with Vasmol, Priyanka Puri, Sr VP Marketing HRIPL shares, "VidyaBalan is more than just a celebrated actor, she’s a cultural icon who embodies authenticity, grace, and strength, values that deeply align with what Vasmol stands for. Her rooted charm and modern confidence mirror the very spirit of our Henna Crème Hair Colour. The TVC beautifully captures this balance, showcasing a solution that feels both familiar and forward-looking. Bringing Vidya back to the Vasmol family felt like a natural progression, and her presence adds credibility and emotional depth to the story we’re telling. We’re excited about this new chapter and the meaningful connection it will spark with our consumers across India."

Speaking about the TVC and her association with Vasmol, VidyaBalan shares, “Some associations are more than just professional, they feel like a part of who you are. Vasmol has been one such name in my journey. To return now, with this beautiful new TVC for Henna Crème Hair Colour, feels like a full circle moment. It beautifully captures the essence of rooted beauty, something I deeply relate to. The film blends the warmth of tradition with the confidence of modern womanhood, just like the product itself. The appeal of Vasmol's no-ammonia, henna-infused crème colour lies in its nurturing qualities and efficacy. It's a smart choice for those seeking natural beauty solutions that are both kind to hair and budget-friendly"

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