Bhubaneswar —Vasmol, one of India’s most trusted hair colour brands with a legacy spanning over 60 years, marked a powerful new chapter with the launch of Vasmol Henna Crème Hair Colour - a modern, no ammonia crème hair colour rooted in the timeless tradition of natural henna.

The launch was announced at a grand press conference at The Mayfair Lagoon, Bhubaneswar, in the presence of key media, brand leaders, and Padma Shri Sudarsan Pattnaik, who revealed a stunning sand sculpture capturing the brand’s new campaign and values.

Timed with the revered Jagannath Rath Yatra, the campaign is built on the philosophy #RootedInVasmolHenna—a celebration of beauty that honours both ritual and self-expression. The centerpiece of the campaign is Pattnaik’s breathtaking sculpture, unveiled on June 22, featuring the same woman in two forms: one with visible greys, and the other with naturally radiant black hair after using Vasmol Henna Crème Hair Colour. At its core stands the new Vasmol Henna Creme Hair Colour product pack, surrounded by the iconic three Raths, visually tying tradition and transformation together.

Dheeraj Arora, MD & CEO of HRIPL, the parent company of Vasmol, shared the brand’s vision, stating, “For over six decades, Vasmol has been an integral part of Indian homes, cherished not just in daily rituals but also deeply within our hearts. Our newest offering, Vasmol Henna Crème Hair Colour, signifies another meaningful step forward, where tradition meets modern convenience. This innovation blends the nurturing care of heritage with the ease and confidence today's consumers desire. With this launch, every woman can proudly say, “Surakshit rahe mere baal, Vasmol Heena Crème Hair Color ka kamaal”

Priyanka Puri, Sr. VP – Marketing, HRIPL, added, "This campaign is rooted in the emotional language of tradition, self-expression, and generational beauty. With #RootedInVasmolHenna, we’re not just celebrating hair colour—we’re honouring rituals passed down through time, reimagined for today’s Indian woman. The launch of our new Vasmol Henna Crème is a step forward in that journey—an innovation that brings together the care of tradition and the ease of modernity. With this, every woman can now say: Surakshit rahe mere baal, Vasmol Heena Crème Hair Color ka kamaal with beauty that lasts before darshan and long after. Our Rath Yatra activation, in partnership with the incredible Padma Shri Sudarsan Pattnaik is more than a campaign, it's a soulful expression of devotion, confidence, and timeless connection. It speaks to every woman who finds strength in her roots while embracing the present with pride”.

Speaking at the event, Padma Shri Sudarsan Pattnaik shared, “Sand is such a powerful medium, it lets you tell stories that come straight from the soil and speak to the soul. Working with Vasmol, a brand that’s deeply rooted in heritage and emotional beauty, gave me the chance to create something that not only honours our traditions but also reflects how they continue to evolve in today’s world.”

As the Rath Yatra moves forward, so does Vasmol, carrying a legacy of trust, care, and safe hair colour for every generation.

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