Bhubaneswar : Jivada Ventures Pvt. Ltd., a pioneering biotech and wellness startup from Odisha, incubated at the BRICS Institute of Life Sciences (ILS), Bhubaneswar, has officially launched the world’s first Ayurveda range inspired by Neurocosmetics. The unveiling took place during the 4th Startup Conclave of BRICS ILS, held on October 10–11, 2025, at the ILS main campus in Bhubaneswar.

Blending ancient Ayurvedic science with modern neurocosmetic technology, Jivada’s new line represents a breakthrough in luxury Ayurveda and skincare innovation. The range draws inspiration from over 268 ancient Ayurvedic texts, combining time-honoured herbal wisdom with cutting-edge neuroscience and biotechnology.

Formulated through intensive R&D at BRICS ILS, each product integrates potent bioactive ingredients and locally sourced tribal Non-Timber Forest Produce (NTFP) like Mohua, alongside advanced neuropeptides that target both skin health and emotional well-being.

The eight-product collection, crafted for both men and women, is designed to soothe, hydrate, rejuvenate, and balance— addressing not just skin and hair concerns, but also stress, anxiety, and sensory harmony. This marks a paradigm shift in the global wellness and clean beauty landscape through Made-in-Odisha innovation.

The launch event was graced by leading dignitaries, including Dr. Ashwini Pareek, Director NABI, Dr. Jitendra Kumar, MD BIRAC, Dr. Santanu Dasgupta, Ex VP Reliance Industry, Dr. Debasis Dash, Director BRIC ILS, Dr. Nivedita Jena, COO, Biotech Incubator, ILS ; and eminent scientists, entrepreneurs, and investors from across India’s biotech and startup ecosystem.

Speaking at the event, Ms. Dharitri Patnaik, Founder of Jivada, said  “This is made in Odisha for the world. Our vision is to merge the timeless science of Ayurveda with neurocosmetic innovation — creating skincare and wellness solutions that nourish the skin, calm the mind, and elevate the spirit.”

Jivada’s Luxury Ayurveda inspired by Neurocosmetics reflects a new wave of science-led, sustainable beauty innovation emerging from India’s biotech research ecosystem. With its roots in Odisha’s indigenous knowledge and biodiversity, the brand aims to position the state as a global hub for Ayurveda-based biotechnology and wellness exports.

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