Bhubaneswar :Recognizing the need to invest inaccelerating youth entrepreneurship and strengthen the gig economy, Amway India, one of the country’s leading FMCG direct selling companies, recently announced the launch of #AmYoung programme. Starting with the East and West markets, the initiativeis aligned with Amway’s 10-year global growth vision of promoting entrepreneurship among youth by enhancing their leadership, business and social selling skills. Also, after the successful pilot, Amway East also announced the next phase of Nari Shakti program in the region. In this phase, Amway aims to reach out to over 400 women direct sellers and support them to unleash the spirit of entrepreneurship through a series of training workshops over a period of 12 months.  

Through theseinitiatives, Amway India will provide comprehensive learning and opportunities to women and millennials to grow their businesses in the ever-evolving social media ecosystem, helping them power their passion and turn it into successful business ventures.

Commenting on this initiative, Mr. Anshu Budhraja, CEO, Amway India, said, “India today is among the world’s youngest countries. Consequently, over the last year, Amway has witnessed a significant surge of interest in its business model from the under-35 years’ category. In fact, last year, 61.5% of the new registrations were under the U35 category. Through their unwavering spirit and growth mind-set, they have built vibrant communities, offline and online, based on shared passions. These digitally empowered passionpreneurs are now expanding their reach beyond the conventional audience, irrespectie of their professional experience or how tech-savvy they are. Through our guided entrepreneurship model, Amway has consistently fostered an environment of growth by offering opportunities to realize their full potential.”

“With initiatives like #AmYoung and the highly successful Nari Shakti, which was aimed at promoting entrepreneurship among women, we are creating an ecosystem that makes it easy and frictionless for our direct sellersto build their own business successfully and attain financial flexibility,” he added.

At the launch,Mr. Chandra Bhushan Chakraborty, Senior Vice President - East and West Region, Amway India, said, “In this increasingly digital world, our direct sellers are our brand ambassadors. With project #AmYoung, we are helpingour U-35 direct sellers align their skills with the rising business trends. The specially curated sessions with experienced mentors will also focus on the adoption of social commerce to grow businesses and move towards digital growth prospects of direct selling.With project #AmYoung, we are creating an accelerated pathway for our young entrepreneursbased on skills and passion, structured training modules with Amway leadership teams, among others.”

“Through programs like #AmYoung and Nari Shakti we aim to give our U35 and women direct sellers an opportunity to own and operate their businesses while exploring their passions around fitness, healthy living, cooking, or beauty among others”, he added.

Amway has been committed to helping its 5, 50,000 direct sellers scale their business through continuous upskilling initiatives. Building on the success of the Nari Shakti programme,which was launched last year aimed at bringing Amway’s women Direct Sellers to the forefront by enhancing their existing skills to run their Amway businesses independently,#AmYoung is centered on enhancing skill sets of young direct sellers, build their knowledge about business practices, product trainings, usage of the various business tools and social commerce. The project also emphasizes on building business digitally with the rise of social commerce. It highlights the accelerated adoption of the digital medium to sustain businesses to move beyond the traditional ways of direct selling. The identified young direct sellers across the regions will be mentored by senior direct sellers and the Amway leadership team, who will guide them on their business journey. 

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