Bhubaneswar : For many homemakers in Odisha, the daily task of preparing meals that are both loved by their families and packed with nutrition can be a constant challenge. However, Aashirvaad Soya Chunks is here to change that by offering a nutritious, delicious solution that every family can enjoy.

Soya chunks are widely recognized as a powerhouse of protein, but their dry, chewy texture has often been a deterrent for many. With the launch of Aashirvaad Soya Chunks, the brand addressed these concerns by offering chunks that are both juicy and flavourful. The chunks have porous texture which allows it to absorb more masala making it juicy and flavourful. They are packed with approximately 53g of protein per 100g, are fat-free and are free from any preservatives or stabilizers, making them an ideal choice for daily meals. 

Aashirvaad has launched its new television commercial (TVC) for Aashirvaad Soya Chunks featuring the dynamic celebrity couple Archita & Sabyasachi and content created by McCann.The commercial showcases the couple’s vibrant chemistry as they come together in the kitchen to cook and enjoy delicious meals made with Aashirvaad Soya Chunks which absorbs more masala, making the dishes juicy and tasty. 

With the catchy tagline, ‘Juicy jete, Badiya Sete’, the TVC celebrates the juiciness and delightful flavor of Aashirvaad Soya Chunks, ensuring that it becomes an essential addition to every kitchen. The shared moments of joy and connection around wholesome food embody the heart of Aashirvaad’s promise of delicious meals for the whole family.

TVC Link:Introducing Aashirvaad Soya Chunks - Juicy Jete, Badhiya Sete!

Speaking about the launch, Mr. Anuj Rustagi, COO, Staples & Adjacencies, ITC Ltd., said:

"Aashirvaad Soya Chunks, is a product that perfectly embodies our commitment to provide high qualitynutritiousand delicious food options for Indian households. This campaign beautifully captures the joy of shared moments over wholesome meals, showcasing the vibrant chemistry between Archita and Sabyasachi to convey thedistinctiveness of this innovation. With Aashirvaad Soya Chunks, we aim to enhance every dining experience with a burst of juicy flavour and the goodness of high-protein nutrition."

For women homemakers in Odisha, Aashirvaad Soya Chunks is the answer to quick, nutritious, and delectable meals that everyone will love. It's the ideal addition to any meal, ensuring every family enjoys both the flavours they crave and the nourishment they need.

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