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BUSINESS
Home ›› BUSINESS ››Aditya Aluminium’s Project AAROGYA Brings Hope to Rural Odisha

Aditya Aluminium’s Project AAROGYA Brings Hope to Rural Odisha

2025-09-19 15:24:53
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Aditya Aluminium’s Project AAROGYA Brings Hope to Rural Odisha

Bhubaneswar : Aditya Aluminium, an Aditya Birla Group company, is strengthening rural healthcare through its CSR initiative, Project AAROGYA, at Lapanga in Sambalpur district, Odisha. The project provides comprehensive healthcare to nearby communities through its Community Dispensary“First Aid Centre”, “Vision Centre” at Rengali, and Mobile Medical Unit “Swasthya Vahini”, offering free consultations, medicines, diagnostic tests, and emergency care.

Speaking about the initiative, Mining Business Head and Sambalpur Cluster Head of Hindalco, Mr. Kailash Pandey, said:"We believe that access to healthcare is fundamental. Project AAROGYA a comprehensive healthcare ensures timely and affordable medical care reaches even the remotest households. We are proud to support the well-being of the communities we operate in."

The Aditya Community Dispensary, situated near SH-10 in Lapanga, has already benefitted 980+ lives in the current financial year, with a daily footfall by 45–50 villagers from nearby panchayats like Bomaloi and Ghichamura It offers treatment for common ailments such as respiratory infections, dysentery, hyperacidity, and skin conditions, attended by  MBBS doctors, a pharmacist, and support staff.

As a continued effort, two special eye check-up camps are organized every month for the truckers’ community, focusing on the early detection of vision problems that could affect safe driving. These camps provide comprehensive eye screenings, counseling, and referrals for corrective measures or treatment, thereby improving eye health and contributing to enhanced road safety.

The Vision Centre at Rengali was established in 2023 in partnership with Trilochan Netralay – Vision India Foundatio which has already treated 2,157 patients last year and has conducted 2,280 cataract surgeries since its inception. 

Besides, through Swasthya Vahini (Mobile Medical Unit), we provide free primary healthcare to remote villages across six Gram Panchayats, including doorstep care through a qualified medical team, basic diagnostic tests, preventive care, and early intervention to prevent complications, adds Mr Pandey.

The initiative has been praised by the Sambalpur CDMO as a “cost-effective and efficient doorstep healthcare model.” Beneficiaries such as 68-year-old Rukmini Devi shared:

 The initiative has received strong encomiums from Sambalpur CDMO, highlighting it as a “cost-effective and efficient doorstep healthcare model.”

Local feedback has been overwhelmingly positive. Rukmini Devi, a 68-year-old beneficiary, shared: “Earlier, I had to wait days to find help. Now I get treatment and medicines close to home—for free.”

Each patient healed, each life improved under Project AAROGYA is a testament to Aditya Aluminium’s belief that real progress begins with care and compassion.

As a responsible corporate citizen and driven by the constant motivation to give back to society, in Odisha, the Aditya Birla Group reaches out to more than 5 lakhs people touching over 2 lakh lives in 128 villages. The Group’s CSR is conducted under the aegis of the Aditya Birla Centre for Community Initiatives and Rural Development chaired by Mrs. Rajashree Birla.  The Group’s vision is to actively contribute to the social and economic development of the communities in which we operate. In doing so, build a better, sustainable way of life for the weaker sections of society. And raise the country’s human development index. The Group’s CSR vision is aligned with UNSDG goals to eliminate poverty and ensure freedom from hunger.

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