Bhubaneswar :  In its quest to provide a visibly healthy beauty to meet the diverse needs of an ever-evolving consumer, Amway India, one of the leading  FMCG direct-selling companies, strengthensits Artistry Skin Nutrition range with Artistry Skin Nutrition Vitamin C+ HA3 Daily Serum.This daily 'hero serum' provides enhanced hydration for brighter, radiant skin and a visibly healthy, youthful glow.Universally safe with all skin types, the Artistry Skin Nutrition Vitamin C+ HA3 Daily Serum seamlessly complements the Artistry Skin Nutrition range, encompassing Artistry Skin Nutrition Anti-aging, and Balancing & Hydrating ranges.

Talking about the new launch, Ajay Khanna, CMO, Amway India said, “At Amway India, we are in a constant state of evolution, driven by the dynamic needs of our consumers. We are committed to providingneed-based recommendations in skincarethat seamlessly aligns with our consumer’s aspirations, helping them achieve their skincare goals.Harnessing our extensive expertise in skin science, we developed Artistry Skin Nutrition Vitamin C + HA3 Daily Serum, a hero serum that embodies the fusion of nature and scientific innovation. Artistry Vitamin C + HA3 Daily is a high-performance brightening Serum that works to visibly reduce lines and wrinkles and plump the appearance of skin with hydration.Concentrated with 2X Vitamin C, 2.4X antioxidants, and tri-action  Hyaluronic Acid,  Artistry Skin Nutrition Vitamin C+ HA3 Daily Serum is a fresh-mix bottle that gives you a boost youthful radiance with every use. As per our consumer perception studies, 80% of users reported that it improved their skin's hydration and tone in less than a week. And, continued use over 4 weeks resulted in visibly brighter and more radiant skin. We are confident that Artistry Skin Nutrition Vitamin C + HA3 Daily Serum will be the most sought-after product, empowering consumers to embrace visibly healthy skin that radiates confidence.”

Artistry Skin NutritionTM Vitamin C + HA3 Daily Serum,This significantly improved formula features a more multi-action superstar vitamin C, that is received from the Nutrilite farm grown ingredientacerola cherry and ascorbic acidthat helps to hydrate the skin and addressvisible signs of expression lines and wrinkles. Another enhancement is its tri-action Hyaluronic Acid blend which gives the skin a smoother, boost moisture to hydrate and plump skin. While plumping in the upper levels of the skin, it also penetrates deep into the skin’s surface, keeping it hydrated, fresh, and healthy-looking. It also provides antioxidant protection against free radicals generated  by environmental aggressors.Enriched with White Chia Seed Liposome helps to improve skin’s moisture barrier which is imperative for healthy-lookingskin. The 2 Powerful Peptides help reduce the look of lines and wrinkles. 

This brightening, anti-aging and antioxidant serum,which is  clinically tested, is a cruelty free vegan product and has been formulated with no parabens, phthalates, mineral oil and cyclic silicones.

Priced at INR 5829, the Artistry Skin Nutrition™ Vitamin C + HA3 Daily Serum is sold exclusively by Amway Direct Selling Partners across India, and to know more, visit the company’s website www.amway.in.

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