Bhubaneswar : Vedanta Aluminium, India’s largest producer of aluminium, continues to drive inclusive community development through Project Sahayog, a unique community welfare initiative that provides timely support to families from Scheduled Caste (SC) and Scheduled Tribe (ST) communities during critical life events. Through assistance for marriage and post-bereavement rituals, the initiative helps ease financial burdens and enables families to fulfil important social and cultural responsibilities with dignity. 

Since its inception, Project Sahayog has supported 58 families across communities in Lanjigarh, including 37 households through post-bereavement assistance and 21 women through marriage support. By addressing critical needs during financially demanding circumstances, the initiative provides a vital safety net for vulnerable households, helping them navigate both moments of loss and important family milestones with greater confidence and security. 

Speaking about the initiative, Pranab Kumar Bhattacharyya, CEO – Alumina Business, VAML, Lanjigarh, said, “Meaningful community development goes beyond infrastructure and livelihoods; it is also about standing beside people during the most important and challenging moments of their lives. Through Project Sahayog, we are extending support where it matters most, helping families navigate these occasions with dignity while strengthening our enduring partnership with the communities we serve.”

Appreciating the support received under the programme, Premalata Harijan, a beneficiary of the Marriage Support Programme, said, “Project Sahayog provided timely support during my marriage and helped ease the financial responsibilities on my family. I thank Vedanta Aluminium for this thoughtful initiative and for supporting our community.”

Sharing his thoughts, Dasru Majhi, a beneficiary of the post-bereavement assistance programme, said, "In moments of grief, even small support can make a big difference. Project Sahayog provided our family with the assistance we needed to perform important rituals with dignity. We are grateful to Vedanta Aluminium for its care and support during this difficult phase of our lives."

Through its community development initiatives, Vedanta Aluminium continues to work towards improving quality of life across its operational areas through focused interventions in education, healthcare, sustainable livelihoods, women empowerment, rural infrastructure, sports, and social welfare. Working closely with local communities and stakeholders, the company remains committed to fostering inclusive growth, strengthening community resilience, and creating long-term socio-economic impact.

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